The chairman of the Geneva Motor Show Foundation, Alexander Dernecranus, expressed the importance and inevitableness of the decision in the statement. He pointed out that although the organizer tried to reducing the scale and adjusting the focus to adapt The overall turbulence of the industry and the industry have kept the return on investment in such a large -scale exhibition. Alexander Dernecranus said that the manufacturer lacks interest in the Geneva International Auto Show, compete from the Paris Motor Show and Munich Motor Show, and the investment required for the survival of the auto show, sounding a funeral clock for the future Geneva Motor Show.
According to the data, the Geneva Motor Show was founded in 1905. It is also known as the world’s five major auto shows with the Frankfurt Motor Show (now Munich Auto Show), the North American Auto Show, the Tokyo Auto Show in Japan, and the French Paris Auto Show. The large -scale auto show once gathered the world’s most novel design and cutting -edge technology. Many star models chose to make the first show at the Geneva Motor Show, which is called “international automobile trend vane”. The first appearance of many legendary models such as Lamborghini Miura.
In 2020, the new crown epidemic swept the world, and the Neva Motor Show was forced to cancel on the 2020s. In the following 2021 and 2022, due to the spread of the epidemic and the coming economic recession, the Geneva Motor Show stopped twice. Until 2023, the Geneva Motor Show finally returned, but it was carried out in Qatar in the Middle East. In February of this year, the Neva Motor Show finally returned to the local area, but there were few exhibitors, including Renault, DACIA, BYD, MG and LUCID. Manufacturers were absent. At the auto show, the organizer tried to attract exhibitors and audiences by providing innovation with immersive experience, but this attempt did not effectively transform into the actual effect. The actual number of audiences was only 168,000, which was far lower than the expected 200,000 people. Faced with the reality of calling for landslides and landscapes, the organizer of the Geneva Motor Show finally decided to suspend in Switzerland. It is understood that the organizing committee plans to hold a auto show at Qatar in November 2025 to seek to establish a “fan base” outside Europe. As for the actual effect, it remains to be observed.
In the auto show, in the final analysis, it is one of the means of marketing in car companies. Choose to release some heavy models at the auto show. The purpose is to maximize the heat. However, due to the long R & D cycle of automobile products There are not many heavy models. Most of them have been changed in medium -term models, annual changes, and commemorative models. In addition, more and more brand experience stores choose to be in the bustling city center. Essence
The suspension of the Geneva Motor Show marks the end of a era, which is regrettable, but from another perspective, the endless period of the Geneva Motor Show may make other international auto shows realize that the market competition is fierce and changing is also imminent. In stark contrast to the suspension of the Geneva Auto Show, the four -class auto shows of the Beijing Auto Show, the Shanghai Auto Show, the Chengdu Auto Show, and the Guangzhou Auto Show from China have gradually become a highlight. Among them, the Beijing Auto Show and the Shanghai Auto Show are held alternately. The auto show is held once a year, and as the Chinese market becomes the largest new energy vehicle market in the world, China’s new energy vehicle has shown huge competitiveness in the global automotive market, and indirectly drives the popularity of China’s A -class auto show. The first -launched heavy model in China has attracted a large number of European and American -Japanese multinational automobile giants to visit and study.
This situation also reflects the geographical transfer of the global automotive industry. China is the world’s largest automotive market. Any car giant cannot be ignored, and China’s new energy transformation is at the forefront of the world. This is an important reason why China’s large car show has attracted much attention from all parties. In the era of intelligent electric vehicles, China began to replace traditional automobile power and became the center of new automotive technology research and development and application.