Stephan Winkelmann, CEO of the Lamborghini brand under the Volkswagen Group, said that the company will continue to produce cars in Italy and plans to launch its first electric model in 2029 because the electric luxury sports car market is not yet mature and cannot be fully electrified.
Lamborghini has previously stated that its first electric car will be launched in 2028. In contrast, Lamborghini’s Italian rival Ferrari will launch its first electric car in the first quarter of next year.
Winkelmann told the media: “We think it is not too late to launch electric vehicles in 2029. In our market segment, it will not be ready (electrification) in 2025 or 2026.” Starting this year, Lamborghini will launch three hybrid models, including the Urus SE SUV, the Revuelto sports car and the Temerario sports car launched this summer. Among them, the Temerario is priced at more than 300,000 euros (315,000 US dollars) excluding VAT.
Winkelmann said Lamborghini is not in a hurry to promote electrification. The company is also waiting for a clearer regulatory outlook from the European Union, as the bloc currently plans to reassess in 2026 its ban on the sale of new combustion engine vehicles from 2035. “We think this is the right way to face the future. The current discussion on synthetic fuels is our opportunity.” In addition, Winkelmann also reiterated that Lamborghini has no plans to spin off from the Volkswagen Group and that Lamborghini’s cars will always be made in Italy. When asked whether the election of Donald Trump as the next US president and his threat to impose new tariffs on European-made products would have a commercial impact, Winkelmann declined to comment, but added: “We can’t imagine Lamborghini being made outside of Italy or Sant’Agata.”