On January 15, 2025 local time, Geely Automobile was officially put into production and offline Coolray and Emgrand, which was officially launched on October 6th, Egypt.
As Geely’s first CKD factory in the Middle East Africa, the factory’s production will promote the transformation and upgrading of Egyptian automobile manufacturing, bringing consumers a better new experience in smart travel.
It is reported that Geely Egypt’s CKD factory is the first modern factory in Egypt’s first -line production of Egypt and SUV dual -models. It is the first to introduce laser welding technology in Egypt and the first KUKA industrial robot to comprehensively improve product manufacturing accuracy and quality.
Based on the high flexibility and high ductility of the BMA architecture, the factory adopts Egyptian’s first sedan and SUV dual -platform mixed -line production model to achieve a double breakthrough in manufacturing process and production efficiency.
In addition, the full process quality management of the factory has adopted a number of international certifications for the global standards of Geely. In the future, the factory will achieve nearly 30,000 annual capacity and realize the localization of more models.
It is reported that Geely has established 45 sales and service outlets in Egypt to strengthen in -depth links with Egyptian users. In terms of local industrial chain, Geely actively responded to Egypt’s “2030 vision”, continued to improve the layout of the entire industry chain of local manufacturing, supply, and services, and joined hands with local partners to create a world -class automotive industry ecosystem.
When the Egyptian automotive industry moves towards intelligent and electrification, Geely will give full play to the world’s leading manufacturing advantages and brand strength, actively cultivate local professional talents, and work with local suppliers to bring high -quality and rich local consumers to local consumers. , Smart travel experience.
Geely’s localized operation in Egypt is a microcosm of Geely’s global “system going out of sea”.
At present, Geely Automobile Group’s international influence is continuously increasing. In 2024, export sales exceeded 400,000 units, an increase of over 53%year -on -year.
In terms of market channels, the Geely brand has established a huge marketing network covering nearly 900 sales and service outlets in more than 80 countries and regions around the world, accelerating the business layout of the five core markets of Europe, Africa, Latin America, the Middle East, and Asia -Pacific, and builds more. Globalization operation system with international competitiveness.
In 2025, Geely will add more than 300 sales and service outlets in overseas channel construction. By the end of the year, global channel outlets will exceed 1,100, further improving Geely’s channel coverage and after -sales guarantee capabilities.