On March 3, Gastron learned that Xiaomi Group partner and president Lu Weibing said at a global press conference for the Xiaomi 15 series in Barcelona, Spain: “It is more important than ever to promote our development in the high-end market.”
After five years of exploration, Xiaomi’s high-end development has ushered in a new stage, and its mobile phone, automobile, and AIoT businesses are all accelerating their overseas trip. In addition to officially launching the Xiaomi 15 series, Xiaomi also announced that it will officially launch large household appliances overseas and will sell Xiaomi cars to the global market in the next few years.
It is reported that Xiaomi SU7 Ultra and Xiaomi 15 Ultra will be released at MWC 2025 simultaneously on March 3, which is also the first time Xiaomi has displayed the Xiaomi SU7 Ultra in overseas markets.
On the evening of February 27, Xiaomi SU7 Ultra was officially launched and sold, with a price starting from 529,900 yuan. This price attracted cheers from the audience. You should know that compared with the pre-sale price of 814,900 yuan, it has been reduced by nearly 300,000 yuan.
Lei Jun said that Xiaomi’s mission is: even if it is a luxury car, it must make more people who like us afford it.
Thanks to the price exceeding expectations, the SU7 Ultra broke through 6,900 units in 10 minutes after the sale of the SU7 Ultra; in 2 hours, the Dading exceeded 10,000 units.
On February 26, Lei Jun once posted that the annual sales target of Xiaomi SU7 Ultra 10,000 vehicles is 90% sure. Nowadays, Lei Jun’s small goal of annual sales of 10,000 units has been quickly achieved.
Xiaomi SU7 Ultra has 5 appearance colors: Lightning Yellow, Space Silver, Parrot Green, Pearl White, Obsidian Black. Lightning Yellow and Pearl White are free colors, and the other three colors are optional at 9,000 yuan.
The interior is available in three colors. In terms of configuration, the entire series is equipped with carbon ceramic brake discs, 24K gold carbon fiber logo, 5m² Alcantara fabric, new 25 speakers, seat massage, electric front trunk, etc.
At the same time, the entire series can choose from carbon fiber dual-channel front hatch covers, 21-inch U-shaped forged wheels, 21-position carbon fiber parts, etc. Among them, the most popular option should be the carbon fiber dual-air duct front hatch cover, with an optional price of 42,000 yuan, but it will not be delivered until April.