According to data from Nikkei, data from automotive dealers and importers show that in 2024, sales of Japanese electric vehicles fell 33%year -on -year to 59,736 units, the first time in four years. As far as the overall sales of the Japanese auto market, Yahoo Finance reported that in 2024, the total sales of Japanese automobiles fell by more than 7%to 4,421,494. Among them, the sales volume of passenger vehicles fell less than 7%to 3,725,200 units, while truck sales fell more than 12%to 686,197 vehicles.
It is reported that last year, the sales of electric vehicles accounted for less than 2%of the total sales of Japanese cars, the lowest level among major developed economies. Although global electric vehicle sales are still growing, the growth rate has slowed down, and Japan’s unwillingness to popularize electric vehicles has become more and more obvious.
From the perspective of automobile manufacturer’s dimension, Nissan is still the highest -selling manufacturer in Japanese electric vehicles, but its sales in Japan in 2024 decreased by 44%year -on -year to 30,749 units, the lowest level since 2021. Among them, the sales of Nissan Sakura electric vehicles fell 38%to 22,926 units; sales of Leaf fell 48%.
The performance of other Japanese car manufacturers is not very good. Generally speaking, Toyota’s total electric vehicle sales were 2,038, a year -on -year decrease of 30%. Among them, last year, Toyota’s first sales -oriented electric car BZ4X sales increased slightly by 10%to 1,012 vehicles. It is reported that the price of this model in Japan is 5.5 million yen (about 34,755 US dollars).
In addition, Mitsubishi Motors sold 2,504 electric vehicles last year, a decrease of 64%from 2023. Honda also discontinued the Honda E model in the summer of 2024.
While Japanese auto manufacturers have lost their market share, sales of Chinese and South Korean auto manufacturers are rising. For example, BYD’s sales in Japan increased by 54%year -on -year to 2,223 units. Although BYD’s sales in Japan still lag behind local car manufacturers such as Nissan and Mitsubishi Motors, its sales have accounted for about 40%of Japan’s best -selling imported electric vehicle brand Tesla.
Last year, modern vehicles in Japan increased by 24%year -on -year to 607 vehicles. Last week, the company launched an Inster electric vehicle in Japan, priced at 2.85 million yen, which will be the lowest price of Japanese compact electric vehicles, and lower than the price of BYD dolphin in 2023 (3.63 million days launched in Japan (3.63 million days Yuan).